I admit I don't find this article very interesting because it has been my experience. My response is more like, "yeah, so?" than, "wow, are you serious?"
My oldest started reading somewhere between ages 3 and 4, I think. My attempts to use a reading program (Teach Your Child to Read in 100 Easy Lessons) did not go well. The first few lessons were fine, then she got bored and I got impatient. The CD case of ABBA Gold seemed to provide her more help than reading instruction. I would play that CD in the car, Suzanne asked to look at the case and I'd hand it back.
My youngest started reading around the age of 7. Unlike her sister, she was not a big fan of being read to. However, she started writing earlier than her sister did, so she was working on her own things, at her own pace.
It's nice to have them both reading now. Now go educate yourselves, kids, and let me know when you need me.